Between what the heart says and what the market pays there is often a world.
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Know the value
Building block 1
The substance
Asset valuewhat the company owns
Minus debtthe net value
The floorbut not everything
Building block 2
The earnings
Earnings valuethe sustainable profit
The futurethat's what's paid for
Stableis worth more
The owner factor
Does it all hang on you?
Owner risklowers the value
Transferablemakes the firm valuable
Share knowledgestart early
Heart and market
The expectation gap
Expectation gapheart above market
Know it earlyspares disappointment
Raise valuebefore the sale
Good to know
Do you know your value?
💡 First step: A company's value comes from substance and above all sustainable earnings – and drops when everything hangs on the owner. Know your realistic value early and you can raise it deliberately before selling.