ETFs make broadly diversified investing simple and cheap – for everyone.
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Understand the ETF
The idea
Mostly passive – not always
Mostly passivetrack an index
One sharehundreds of firms
Not automaticactive ETFs too
The advantage
Cheap and transparent
Low costsbarely any fees
Transparentyou see the contents
Over the yearssaves a lot
The spread
Don't bet on one card
One stockfull single risk
An ETFmany stocks
A failurethe others carry
Important
ETFs swing too
Market riskremains
Broadly basedrecovers with it
Patiencestays key
Good to know
Does an ETF suit you?
💡 First step: An ETF is an exchange-traded fund – in its most common, passive form it tracks a whole market and invests broadly diversified, cheap and transparent. But an ETF isn't automatically passive: there are active ones too.